Sumaye Living

The identity concept of sumaye responds to how place and memory are the main philosophy of Sumaye, creating dreams and memories in one aroma. "Multi Scents of Mind" is the main headline for how Sumaye communicates; this word has a classy and artistic feel, and this message means that scents have their respective places in human memory. The packaging is also specifically designed to have aesthetic looks and functions that are suitable for Sumaye users.

The basic shape used in Sumaye packaging is inspired by conventional cigarette packaging but modified and adapted to incense products so that the final result is shown in the form of a block with a lid at the top. This aims to make the packaging easy to assemble and have good durability.

The Sumaye packaging has a hole in a strategic location, which functions as a place for the incense sticks to stand. With an ideal position and an appropriate slope, it is expected that the remaining incense ashes can fall in an ideal position. This is intended so that the ashes fall in a certain position and are easily disposed of. Which is where Sumaye designed a package that has other functions.

Sumaye, which is intended as an end-user product, needs to package its products properly, such as by paying attention to aesthetics and function and developing alternative uses for packaging, to have a good impact. There is an incense base that has been designed directly and custom so that they don't need to be confused about using Sumaye incense products and also so that the packaging does not become new waste and is able to become a collectible thing for the user when the incense has been used up.

Sumaye is a brand that pays attention to user experience and the use of packaging, so in designing the packaging of Sumaye incense products, it uses duplex material with 300 gsm grammage, which can be categorized as environmentally friendly paper because it uses reprocessed paper waste.